The scope of this project (yes, for my brother-in-law) was to include a logo and business card design. Something bold but un-fussy that could capture the essence of his services without being too obvious about it. I achieved this by hiding an electrical plug in the negative space around the "JE" monogram.
For the business cards, I wanted to keep it feeling open and uncluttered, so I put the logo and individual contact info on the front, and the URL on the back. Connecting the two is a thin yellow "cord" that wraps around reveal a little yellow plug anchored to the URL.