I created this logo for Susan Bibbings, the founder of non-profit Sequoia Solution, which aims to fight climate change with the enormous carbon sequestering potential of sequoia trees. Since sequoias are native to California, Susan wanted the logo to feel "vintage California", reminiscent of old tourism postcards. So using a limited, vibrant and earthy palette and some vintage posters as inspiration we came up with this!
The new brand also needed some graphics to be used for printed banners as well as social media banners.